Luxury (n):

free or habitual indulgence in or enjoyment of comforts and pleasures in addition to those necessary for A reasonable Standard of well-being.

At its core, the Coldwell Banker Luxury Program is designed to cater to the modern luxury real estate market. This exclusive program leverages the prestige of the Coldwell Banker brand with a list of select, extensively trained agents. In doing so, the result is an unparalleled combination of exceptional experience with premier industry leadership in one place with one goal – to serve affluent clients in a way that uniquely addresses all of their wants and needs.

ADVANTAGES OF THE GLOBAL LUXURY PROGRAM

The competitive advantages of working with an agent in the Global Luxury Program are numerous, but clients can always expect excellence.

Integral to the Coldwell Banker Global Luxury Program is exclusivity. When taking part in this program, sellers have access to modern marketing techniques as well as tried and true classics:

• Innovation is staying at the forefront. The Global Luxury Program was an early adopter of video marketing, and is staying ahead of the curve by exploring and establishing a presence in the virtual reality space
• Domestic and International Syndication allows for listings to viewed by potential buyers all around the world. This extensive reach is established through partnerships with premium publications such as Unique Homes, Robb Report, and ListHub Global.
• A one-of-a-kind marking plan for your property, detailing the high-quality professional photography, drone footage, video listing presentations, and premier, luxury branding in a printed brouchure
• Unique branding opportunities are paramount in the luxury segment, and Coldwell Banker understands that. The Global Luxury program has its own website with multiple language versions and a total listing volume totaling over $19 billion
• In addition to a unique website, the Coldwell Banker Global Luxury Program also boasts its own blog, which is dedicated to the art of luxury living, garnering exposure for featured properties among over 50,000 affluent subscribers
• The Homes and Estates magazine is a biannual publication featuring ONLY Coldwell Banker Global Luxury listings, and highlights the elegance of these homes through vibrant photography and classic storytelling; Distributed as a direct mail publication, directly to Coldwell Banker offices around the globe, and on newsstands domestically and internationally.

In addition to these pillar services, the Global Luxury program also affords participants the opportunity to expand on the importance of storytelling. Each property has its own unique story and history, which Luxury Specialists, the agents who take part in the program, spread to the widest affluent audience possible using the resources above, but also through work with regional marketing teams to leverage their local media outlets even further. This storytelling has led to many significant listings receiving exposure in top-tier publications such as Forbes, The New York Times, and The Wall Street Journal, giving distinguished clients a distinct advantage in the modern luxury real estate market.

OUR CBRR LUXURY SPECIALISTS

At Coldwell Banker Premier, we understand the wants and needs of buyers and sellers in the luxury real estate market. These agents have undergone all the required training to be certified Luxury Specialists, and will be there every step of the way for anyone working their way through the local luxury market.

LOCAL LUXURY LISTINGS

Central and Southern Delaware is home to pristine beaches, exclusive private communities, country clubs, farmland and more.