At the Sussex County Association of Realtors office, Coldwell Banker Resort Realty held their annual Awards Ceremony, celebrating the many accomplishments of 2015. In 2015 an additional 19 agents and staff joined the Rehoboth, Lewes, Milford and Seaford offices. 2016 has brought an additional 7 agents year to date. The combined efforts of all branches led to a growth in volume across the company of 10.85% over the previous year. Particularly noteworthy was the growth in sales volume in the Seaford Branch of 41.63% over the previous year. Companywide, Coldwell Banker Resort Realty sales division represented 893 transaction sides, an increase of 26.85% over 2014 with a Coldwell Banker Resort Realty agent involved in 1 out of every 6.7 transaction sides in Sussex County in 2015.
Bruce Plummer, Broker and Chief Operating Officer led the meeting and was most proud to announce Coldwell Banker Resort Realty’s annual compilation of Client Satisfaction Survey results. 2015 results revealed that 97.3% of survey respondents would recommend and/or use the services of Coldwell Banker Resort Realty again. The Rental Division continued their growth in market share by increasing Internet exposure for the company’s rental clients through partnering with websites such as Trip Advisor, Flip Key and VRBO. Year end 2015 also brought the implementation of a new rental software program with the latest technology increasing the ease and speed of rental property bookings and boosting rental property exposure through increased search engine optimization. The sales department also attributed sales growth to its strong referral relationships with organizations such as the Cartus Brokers Network, a strategic service center which assists more than 148,000 transferees, expatriate assignees and members each year across 160 countries, and provides their referral service to more than 60 of the Fortune 100 Corporations.
Resort Referral Services LLC, an affiliated referral network has grown to thirty five agents who refer business to the full service Coldwell Banker Resort Realty licensed agents.
“Critical to the success of our firm is the strength of the Coldwell Banker brand.” said Kathy Kiernan Newcomb, Senior Vice President of Marketing and Consumer Engagement. The Coldwell Banker brand dominated the 2015 “The Thousand” By Real Trends as advertised in the Wall Street Journal, with more agents named to the list than any other brand. Coldwell Banker affiliated agents and teams on the list generated a total of $8.8 Billion in total sales volume – 40% more that the next highest ranking brand. Nationally, Coldwell Banker sellers realized an average sales price of $308,398, 15.8% higher than the National Association of Realtors 2015 average. Real Trend Top 500 Report rated Coldwell Banker the highest in sales volume of any national Real Estate Franchise with 225.2 Billion in sales including over 730,000 transactions. The Coldwell Banker organization continued to lead the real estate industry in social media influence according to 2015 Klout Scores, the standard for measuring social media influence. 2015 brought a 101% increase in On Location You Tube Video views and an 18% increase in visits to the Blue Matter Blog. With over 43 million visitors, Neilson net ratings for Jan – Dec 2015 rated Coldwell Banker the #1 Real Estate Brand Online for unique visitors. Driving over 8.5 million views online, the “Home’s Best Friend” commercial aired during the 87th Annual Academy Awards. According to AceMetrix, it remains the highest rated ad ever in the real estate category. As an extension to the commercial, the brand pledged to help find homes for 20,000 adoptable dogs in 2015 via the “Homes for Dogs Project” with Adopt a Pet.com. The goal was achieved by September. Coldwell Banker believes in supporting the communities in which they do business. Since Coldwell Banker Heroes was founded four years ago, the Coldwell Banker network has donated $14.7 million to local charities along with 116,000 hours of volunteer work.
Top producer awards for the firm were presented to: Skip Faust – Top Closed Sales Volume and Top Closed Listing Volume for Coldwell Banker Resort Realty, the Rehoboth Branch; Dolores Desmond, Top Closed Sales Volume and Debra Waters, Top Closed Listing Volume for the Lewes Branch; Lee Johnson – Top Closed Sales Volume and Top Closed Listing Volume for the Seaford Branch ; Tony Favata – Top Closed Sales Volume and Top Closed Listings Volume for the Milford Branch. Harold Marmon was recognized for Top Producing Agent for the Rental Department of Coldwell Banker Resort Realty with John O’Leary and Carla Riddle recognized as compiling the top three agents.
Other members of the President’s Silver Circle, recognized for outstanding performance in 2015 were Mary-Beth Pepper, Debra Waters, Lucy Churchill, Trina Joyner, Kathy Douglass, Linda Book, Rachael Carey, Mary Maki, Ruth Sivils, Lori Milton, Dolores Desmond, Kathy Newcomb, Bev Foote, Ben Steward, Pat Coluzzi, Dana Caplan, Christine Grace, Joanne Milton, Beth Dorman, Nancy Price, Stephanie Willey , Adam Gaull, Dennis Barnes, Kathy DeGrange and Scott Reagan. Members of the prestigious President’s Gold Circle were Terri Favata, Sally Chaney, John O’Leary, Tricia Sulecki, Carla Riddle, Rick Bennett, Tony Favata, Patti Haney, Harold Marmon, and Judy Williams. The sole member of the Chairman’s Elite Circle was Lee Johnson. The highest recognition for performance was presented to the Chairman’s Diamond Award member Skip Faust.
Recognized for the 2015 Chairman’s Award, an award presented by their peers for outstanding service and professionalism were John Bohne for the Rehoboth Sales Branch, Joanie Hannigan for the Lewes Sales Branch, Dana Caplan for the Seaford Sales Branch , Joanne Milton for the Milford Sales Branch and Tricia Sulecki for the Rental Division. Also recognized for Coldwell Banker Manager’s Choice, an award for outstanding commitment to the firm were Pat Coluzzi for the Rehoboth Sales Branch, Mary-Beth Pepper for the Lewes Sales Branch, Tracy Niles for the Seaford Sales Branch, Ken Wolfe for the Milford Sales Branch and John O’Leary for the Rental Division.
Coldwell Banker Resort Realty honors the memory of Bill Vernon with an annual Coldwell Banker Resort Realty Pillar Award. This award shall be bestowed upon the firm’s agent or staff member who most exhibits the firm’s culture and core values of Integrity, Service, Hard Work, Professional Competence, Cooperation and Innovation. The 2015 recipient of this award was Linda Book.
“The strength of Coldwell Banker comes from top-producing Sales and Rental Associates like these, who give outstanding customer service and produce excellent results,” said Jim Kiernan, Chairman of Board for Coldwell Banker Resort Realty. “It is an honor to have them as part of our organization.”
Coldwell Banker Resort Realty is located at 20184 Coastal Highway, in Rehoboth Beach, (302) 227-5000, 800 Kings Highway, in Lewes (302) 645-2881, 22350 Sussex Highway in Seaford (302)629-5575, and 711 North DuPont Boulevard in Milford (422-8200) and has been serving Sussex County for over 30 years.