This video defines who we are and what Coldwell Banker means- it's our 2016 Brand Promise! Come see what it means to be a part of Coldwell Banker!
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Learn more about one of the leading brands in real estate and how you can find success as a Coldwell Banker® Sales Associate.
If you are a goal-driven, service-oriented entrepreneur who is serious about taking your career to the next level, then joining a Coldwell Banker office is the right choice. Coldwell Banker Sales Associates are supported with access to leading education programs, systems and tools that will provide you and your customers an advantage throughout the real estate process. Here, you will be more than just a real estate agent, you'll be a well-trained real estate professional.
We want you to focus on your business. That is why we offer the best in tools and resources, so our franchisees can look to the Coldwell Banker® brand for resources they will need to succeed. Our premier real estate infrastructure includes Coldwell Banker Works, our national site, coldwellbanker.com, of which we offer a free templated local version and market specific campaigns such as the Coldwell Banker Homebuyer Ready program, which is geared to target consumers in a Buyer's market.
You'll find that partnering with the Coldwell Banker® brand is about much more than any one tool or resource we can provide you. It's about our single-minded commitment to making you more profitable, better recognized, and the unquestioned leader in your market. As leaders in the industry, we're dedicated to ensuring that every aspect of the Coldwell Banker network performs at the highest possible level. For 16 years we have provided Ultimate Service® to Canadian Buyers and Sellers earning us a 98% customer satisfaction rating.* If this uncompromising attitude to get ahead appeals to you, you may have found a home with the Coldwell Banker organization.
Coldwell Banker® Real Estate helps you grow your business organically through niche properties and growth markets. Marketing programs enable Sales Associates to position and market themselves as certified experts in vacation properties, new construction, property management and rental markets. It's through providing a rich suite of training opportunities and customizable marketing materials that enable our Brokers and Sales Associates to concentrate their efforts within these segments without spending a lot of money.
And, there is no better place to start a career in luxury real estate than through our prestigious Coldwell Banker Previews International® luxury marketing program, which has been a world leader in the marketing of luxury homes since 1933. Previews® listed or co-listed 3 of the top 5 most expensive homes in the US.** On average, Previews handles $70.1 million in luxury home sales every day.***
Coldwell Banker® makes it easy to leverage and augment the power of our national advertising efforts with targeted, local efforts of your own. We provide a wide range of pre-produced advertisements and marketing materials -- from television commercials to post cards and flyers -- which are customizable for local use so you can distribute or broadcast them as you see fit. Our expensive inventory of pre-produce materials can save you time and money, and allow you to deliver consistent, effective messaging across all media outlets.
Coldwell Banker Real Estate takes a multi-screen approach to our advertising strategy so that we can reach consumers on their terms in the media outlets they go to for news, information and entertainment. Weather they're watching TV, surfing the web, enjoying digital video content or using their Smartphones, Coldwell Banker Real Estate has a presence.
The Coldwell Banker® brand is known for innovation, and our commitment to emerging technology is proof of that tradition. The brand became the became the first national real estate company to launch its own YouTube channel, Coldwell banker On Location&tm;, which can be found at www.youtube.com/coldwellbanker. Designed to offer consumers a new way to search for and interact with real estate information, listings and local insights via video, the channel has experience over 3M visits and over 100K video uploads in its first 3 years of launch. Other innovations include our property search apps for iPad, iPhone and Android powered devices that let customers find you and your listings through multiple touch points. The Coldwell Banker brand offers multiple platforms to ensure your listings are given maximum exposure while at the same time promoting you. Coldwell Banker Real Estate is part of the social media online world with a Facebook company page and can also be found on Twitter. We've been named the Inman News Real Estate Innovator of the Year Award recipient twice, nominated for two awards in 2010 and the above tools are just a few examples of the industry-leading technology used to promote the brands listings anytime, anywhere and to attract and keep loyal customers.
As the education arm of the Coldwell Banker® brand, Coldwell Banker University develops and delivers impactful, action-based learning programs based on the best practices of high-performing sales associates and managers. New programs like AMP! Achieve Maximum Production released in November 2017 quickly showed awesome results, with those who followed the model showing significant results in expanding the number of customers they serve.
In 2017 alone, there were over 65,000 CBU learner engagements, including our Gen Blue learning sessions, management and leadership courses, agent productivity training and our industry-leading Smart Home course. These courses are instrumental in delivering exceptional customer experiences and maintaining the high level of productivity among Coldwell Banker affiliated sales associates.
Joycelyn Jaggers (J.J.)
* Results tabulated by an independent third-party.
** Ultimate Homes Lists Most Expensive Homes in U.S. - July 2011.
*** Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by affiliates in the US Coldwell Banker® franchise system for the calendar year 2011 in USD$.